issues. There has been made in summary „The theoretical value of the brand-building model for the buyer“. In the second part … of the work it has been done the JSC „Eternit Baltic“ brand value enhancing solutions studio. According to it and a …“ buyers estimate the brand value of 1, i.e. it perceived benefits of their costs. It has been identified that the JSC „Baltic …

image and the concepts of sensory marketing are used to identify the factors which determine a brand‘s image. Also, the … brand‘s communicational effect for customers is analysed.• In the second part of master‘s degree thesis JSC “Birštono …Research object – How to strengthen a comany‘s brand image?Research aim – To create a model for strengthening a company …

Bachelor thesis topic: Building LNK brand differentiation. The purpose is to give recommendations on building LNK brand … marketing communications strategy and tactics, compared the key players – LNK and TV3 – and their brand attributes; identified … the main problem: LNK brand is not properly differentiated. To collect the required data, the empirical research was …

Relevance of the topic – the high familiarity of the brand name but negative it’s image is complicated situation for … for improving the image of the brand “Snaigė” in Lithuanian market. Tasks of the thesis: • To analyze the Lithuanian … empirical research of the image of brand “Snaigė”; • To provide managerial suggestions how to improve the image of the brand …

The object of research – „Rokiškio sūris“ Joint – stock company brands. The task of research – brand management of … products brands influence to costumer behavior; ● according to research results to introduce a brand name management model for … Joint – stock company „Rokiškio sūris“ The purpose of research – to prepare a brand management model for Joint – stock …

Lithuanian language.KEY WORDS: brand, brand name, brand symbol, protection of the brand, brand equity, brand management, brand … management model.Research object – “Malsena” Joint-stock company brand.Research subject – brand management of powdery products ….Research aim – the analysis of theoretical and practical aspects of brand management, to provide of Joint-stock company “Malsena …