estimate forces, influencing marketing and promotion strategy in organization; 2) to analyze theoretical aspects of promotion …. Having analyzed theoretical aspects of strategic marketing management and made empirical research, it was find out the …

This bachelor’s paper deals with personal selling strategies that are to be applied to different segments of market … been done, the theoretical part identifies personal selling strategies that are recommended to apply to different types of … properly, whether personal selling strategies are applied accordingly. Afterwards sales changes were observed before the …

based on them are not adapted to the specific concept of marketing and do not encompass the features of exchange creating … the value for the company that are characteristic of this concept. The concept of relationship marketing dictates to … relationship aspect. The concept of relationship marketing is discussed in the aspect of value creation by highlighting the …

, as well is analyzed marketing’s ranges, which could be applied to interior design business branch, marketing strategies … marketing concepts and consumers behavior theories is done in thesis. Quantitative and qualitative empirical researches … practical aspects, it is suggested a marketing strategy model for interior design service business, prepared conclusions and …

Customer loyalty in the context of marketing theories, formation of the conception of customer loyalty through the … development of the of schools of marketing thought, influence of relationship marketing concepts on the concept of customer … evolution of marketing orientations, classifications of consumer loyalty, the model consumer loyalty formation, the measures for …