"Um olhar mais detalhado a partir de determinados ramos de atividades comerciais e de serviços, principalmente aqueles que são mais relevantes no cotidiano da sociedade, proporciona a compreensão das novas relações entre consumo, reestruturação urbana e reestruturação das cidades....

This work provides a broad review of the past literature on market segmentation, focusing on a discussion of proposed bases and classification methods. Multiple segmentation bases are detached, organized according to two axes - observable/ unobservable, general/ specific of the product and...

The purpose of this work is to provide an overview of what is perhaps the most common analysis context in market research – that of regression models for normally distributed data. In fact, examples of applications of these models continue to accumulate in the marketing literature, given their...