Showing 1 - 10 of 266
Brands are not just a sign. Brands are not just elements that position products and companies. For many years, brands have been regarded as the link between products/companies and their customers. However, this view has dramatically changed inasmuch as brands are now considered partners of the...
Persistent link: https://www.econbiz.de/10005031606
Portuguese Abstract: A evolução da Internet foi a grande impulsionadora da revolução que se assiste no mundo da comunicação, uma nova sociedade de comunicação mediada pelas recentes tecnologias de informação com ferramentas que permitem uma ligação direta entre os elementos das...
Persistent link: https://www.econbiz.de/10014140366
Portuguese Abstract: A atual dinâmica e competitividade de mercado obriga a que o marketing adapte continuamente as suas estratégias aos desafios de mudança constante, por forma a cumprir o seu propósito de resposta às exigências dos consumidores. Os gestores de marketing procuram assim um...
Persistent link: https://www.econbiz.de/10013021722
Portuguese Abstract: O objetivo deste trabalho foi identificar os atributos específicos de qualidade de serviços na percepção dos clientes de empresas de manutenção e equipamentos odontológicos, e mensurar os impactos da qualidade geral percebida e da satisfação na intenção de...
Persistent link: https://www.econbiz.de/10012924733
Portuguese Abstract: As percepções de lotação espacial e a lotação humana são fatores que podem influenciar de forma relevante a escolha do consumidor por uma ou outra loja. O presente artigo tem como objetivo verificar como a lotação do ambiente de loja influencia a percepção de...
Persistent link: https://www.econbiz.de/10012866887
This article presents results based on special tabulations prepared by IBGE, using data from PINTEC in order to focus on the interaction between firms and universities in the Brazilian industry. The basic hypothesis states that the relevance of universities as a source of information to the...
Persistent link: https://www.econbiz.de/10004968708
The population's access to public health services contribute to reducing disease prevalence and raising life expectancy … health needs. Despite the advances of the SUS, it faces permanent challenges in planning the coverage and equity of health … services to reduce, spatial, and income inequalities in access to health care. Several studies explore the spatial dimension of …
Persistent link: https://www.econbiz.de/10014486132
-qualification) and public services, such as schools (early childhood, primary and high school), health facilities (hospital and …
Persistent link: https://www.econbiz.de/10014486144
social security and the interrelation among social security, social assistance and health policies are analyzed, at first …
Persistent link: https://www.econbiz.de/10014486163
This article analyzes the situation of social isolation among the elderly, considering both its impacts on health and … first part of the text discusses the negative influences of social isolation (and loneliness) on the health and well … issue. The Brazilian case is treated in the second part of the text based on data from the 2019 National Health Survey …
Persistent link: https://www.econbiz.de/10014581238