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~language:"ron"
~person:"Balan, Carmen"
~person:"Barbu, Andreea Mihaela"
~person:"Cetina, Iuliana"
~subject:"strategic CRM"
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Balan, Carmen
Barbu, Andreea Mihaela
Cetina, Iuliana
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Revista de Marketing Online (Journal of Online Marketing)
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Managementul relatiilor cu clientii: valente strategice, operationale si analitice
Balan, Carmen
- In:
Revista de Marketing Online (Journal of Online Marketing)
1
(
2007
)
3
,
pp. 6-17
Acronimul CRM a intrat relativ recent in limbajul decidentilor si specialistilor de
marketing
. Anii '90 au marcat …
Persistent link: https://www.econbiz.de/10005162779
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