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The Entrepreneurial Approach in Marketing
Foltean, Florin - In: Management & Marketing 2 (2007) 1
The marketing - entrepreneurship interface at corporate level has generated many debates and studies in the last two … decades, both in marketing and entrepreneurship fields. Certain elements of marketing orientation and approach may be used in … the development of entrepreneurial processes, while entrepreneurial orientation and behavior enhance the marketing …
Persistent link: https://www.econbiz.de/10005057385
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Etape in evolutia conceptului de marketing
Dumitru, Ionel - In: Revista de Marketing Online (Journal of Online Marketing) 1 (2007) 1, pp. 13-18
Trecerea de la stadiul in care marketingul era considerat un simplu instrument de crestere a vanzarilor bunurilor de larg consum, prin utilizarea unor tehnici agresive de cucerire a pietelor existente, avand o puternica orientare spre productie si spre distributie, pana la actualul stadiu de...
Persistent link: https://www.econbiz.de/10005075735