This paper discusses mobile commerce aspects, with specific attention focused on differences between electronic and mobile commerce. The paper proposes a theoretical investigation of these differences, on three levels: technical problems, customer attitude, and business models. On this bases, at...

Small and Medium-sized Enterprises (SME) increasingly consider information as an important resource. The challenge consists in using all the integration techniques of the day - whether they are information, data, application systems or even business-process integration - to build an Information...

Sistemele informatice de marketing sunt considerate, de regula, la nivelul litaraturii de specialitate, ca fiind un susbset al sistemelor informatice manageriale, utilizate la nivelul departamentelor si activitatilor specifice marketingului din cadrul organizatiilor socio-economice. Utilizatorii...

The IT&C industry products are ubiquitous in modern society. However, their specificity led, for a long time, to a so-called “marketing blind-spot” in the IT industry, situation especially evident after the Microsoft devastating success from the early nineties. Microsoft was the first IT...