Numeroase lucrari de specialitate includ in cadrul formelor de organizare a activitatii de marketing organizarea orientata spre piata, careia ii corespunde o structura organizatorica adecvata. In cele mai multe cazuri formele organizatorice prezentate au ca element central un criteriu de...

Implementarea viziunii de marketing implica existenta unui comportament al organizatiei care, pe de o parte, sa considere contextul in care aceasta isi desfasoara activitatea – mediul de marketing si piata, iar, pe de alta parte, sa poata fi realizat folosind concepte si instrumente specifice...

This paper examines the evolution of the EU's trade in services over the 2004-2008 period in comparison with its trade in goods. It aims to disentangle the main trends shaping the EU's services trade flows under the impact of increasing globalisation and the last two waves of EU enlargement....

The paper analizes the convergence between Romanian and European fiscal policy in terms of three issues: the fiscal revenues percentage of GDP, the structure of public revenues and the public budget deficit (under the constrait of 3% of GDP). The analysis reveals small differences for the first...

The purpose of this paper is to emphasize the importance of public communication for the successful management of European projects. The development of effective public communication campaigns within European projects contributes, on the one hand, to the acknowledgment of the rules imposed by...

After a presentation of new states accession to the European Union starting with the first wave of extension (from six to nine) up to the fourth wave of extension (from fifteen to twenty seven) communities accession weight is analyzed, revealing the accession requirements, pre-accession funds,...

The article is putting before the reader the main aspects concerning the economic and financial international evolution. The progressive relation between the two major currencies, i.e. the U.S. dollar and the Euro, is to be considered as a starting point. The analysis is carried out within the...

This paper attempt to be a notification on taxation issue, right now, when our country is making the last arrangements for European Union integration, bringing in foreground maximum concern aspects about the moment of introducing tax flat. What was the reaction of Romanian economy with the tax...