marketing-controlling in the company organization, so that the best decision should be taken. On one hand it is the objectivity … presented several solutions of integration of marketing-controlling, depending on the structure and the processes of the company. …, only those companies can survive which have the ability to adapt to these conditions. Controlling is a „helping hand“ of …

specific way in the marketing theory. We know that marketing, as a science, appeared as an answer to the development of Economy …. The Romanian marketing school places at the origins of marketing the social-economic dynamism. From this point of view, we … believe that the science of marketing itself an element that explains knowledge based economy. <br>However, with the premises …

unique money as a tool or a fundamental background, in Romanian's marketing context. …

The article focuses on one of the most critical interface areas situated at the border of marketing management and … classification of marketing occupations in Romania. The aim of the article is to define the priorities in the process of updating the … classification of occupations in the field of marketing. The factors that require such an update are the following: (i) the …

The marketing - entrepreneurship interface at corporate level has generated many debates and studies in the last two … decades, both in marketing and entrepreneurship fields. Certain elements of marketing orientation and approach may be used in … the development of entrepreneurial processes, while entrepreneurial orientation and behavior enhance the marketing …