The paper presents the particularities of the logistics and supply chain management in the pharmaceutical industry and discusses the factors which influence drugs diffusion speed on the Romanian market. On the one hand, customer satisfaction, as an outcome of successful customer relationship...

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For an economic agent, competition represents a mobilizing factor which determines him to adapt to the requests of the business environment and in the same time to make a progress. Being an undisputable factor of progress, the competition must be recognized, understood and mostly, maintained in...