The measure of the economic value has become a widely debated issue because, nowadays, more and more companies are focusing on creating value for their shareholders.

The paper deals with the ways how the intangible assets and other objects of intellectual property are identified and assessed at the Research Institute INFOSIT SA in order to participate at national, European and international research projects and for developing partnerships with innovative...

Along time, the goal of intangible assets became very important for the activity and prosperity of business. This matter is achieved as well as more and more the companies operate in a global economy which has as main base the digital revolution and information management. The increase of the...

The current accounting treatment of intangible assets is far from being generally accepted and defined in the knowledge-based economy. The recognition and evaluation of internally generated trademarks is an unsolved aspect of accounting regulations in the context of a transnationalization...

Intellectual capital is considered to be the most important source of wealth in the New Economy. Whether called intellectual capital, intangible assets, intangible resources, knowledge resources, it is increasingly getting more and more attention from both practitioners and researchers. For...

One of the most distinctive skills of professional marketers is their ability to create, maintain, protect and enhance brands. In the hospitality industry, each company has several options with regard to presenting its brands. Companies with brands that are well established in the real world...

Incredible dynamic of the e-commerce is explained by the competitive advantages versus the “classic” commerce: very permissive entry barriers, accessible (low) investments to start-up the business, relatively accelerated cash cycle allowing a good recover of the invested funds even...

The purpose of this study is to present the meaning of the vision and mission statements for a university, in a strategic management reference. We will consider the vision and mission statements of some known world class universities, in order to illustrate the essential points of such...

Nowadays, contemporary organizations within Romanian economic environment are striving to reach the environmental and quality performance standards set up by the European Union, concerning the environmental protection and preservation. Under these circumstances, the organizations are highly...

The paper presents the role and the importance of logistics for products and services in order to obtain the competitive advantage. After a short presentation of logistics evolution, we move on to defining the logistics concept, respectively integrated logistics. The analysis of the logistics...