Nowadays, human society is passing through a new stage called knowledge based economy. This concept is reflected in a … believe that the science of marketing itself an element that explains knowledge based economy. <br>However, with the premises …. Considering that creation and innovation are the central elements of knowledge-based economy, we believe that lateral marketing is …

criteria by knowledge, intelligence and human competence. But recently, the accounting standards were about to accord …

: organizational knowledge, organizational intelligence, organizational behavior, organizational culture and organizational ethics …

enterprises, process-oriented and much more agile in the new highly collaborative business landscape. Information and knowledge … provide an overview of organizational paradigms with respect to information and knowledge role in the business structure …

education institutions. In the society based on knowledge, the universities as centers of innovation, creativity and critical …

intellectual capital, intangible assets, intangible resources, knowledge resources, it is increasingly getting more and more …

scale while important decisions regarding investments in financial asset are taken under uncertainty conditions. Thus, the … paper emphasizes the debate of the source, the nature and the dimension of this uncertainty, present in all phases where … probabilistic way. And this statement is detailed. The level of knowledge gathered from a participative study of the market, through …

experimentaly based, contributes to diminushing the uncertainty degree that influences decision making process. As a conclusion, in …