Besides the theoretical approach, the paper also includes an research conducted with students of the Faculty of Jornalism and Communication at the University of Bucarest. The main objective of this research was to determine the extent to which the media fiction (television series for youth)...

Prezenta lucrare abordează o problematică deosebit de importantă, aceea a riscurilor, în contextul în care lanțul de distribuție medicamente constituie o verigă însemnată a sistemului național de sănătate. Lanțul de distribuție medicamente este supus influențelor a numeroase...

Romania as a member state in the European Union, after the 1st of January has to itegrate the activity of economical agents in a new WATT cashing and administrating mechanism of „intra-communitaire” commerce. In European Union the WATT payment is made at the destination of merchandise, after...

This paper discusses about the evolution of arrears in Romania through 1995- june 2003 and try to reveal the most important causes of fiscally arrears. The study revealed that even the financial obstruction has affected initially the state companies in majority, the phenomenon has enclasped the...

The public sector copes with the economic crises taking such decisions meant to stop the regression of the economy, to reduce the public expences, to minimize the unemployment and other consequences that could show up. As we know, an important element/variable to be considered when taking these...

Purpose – This review article aims to develop an integrating overview of the present status of the theory of corporate social responsibility (CSR) and also of individuals’ expectations of corporate social responsibility (CSR). Design/methodology/approach – In order to clarify the core...

Purpose – This article aims to develop and to popularize an overview of the present status of the concept of corporate social responsibility (CSR). Design/methodology/approach – In order to clarify and to popularize the core concepts of CSR, articles in leading economic journals were...

The unique selling proposition - UPS - is “an unique advantage proposed by a product, that the company promotes aggressively and constantly on the market. This advantage usually reflects the superior functionality of the product: superior quality, best services, lowest price, most advanced...

Acest studiu își propune să identifice măsura în care sursele de informare online influențează comportamentul de consum și atitudinea consumatorilor cu privire la sursele de informare online în scop comercial. Pentru a atinge obiectivele studiului, a fost creat un chestionar cu 19...

Prezenta lucrare abordează un segment al problematicii complexe cu privire la procesul de luare a deciziilor. Odată cu dezvoltarea tehnologiilor informațioanle s-au dezvoltat și implementat sistemele suport de decizie (DSS) care au devenit din ce în ce mai performante și au fost...