Cultural studies research showed that the same cultural product is consumed differently, depending on the culture of reference a public is tied to. These studies were done on fictions, like the Dallas series. This paper will try to show if the cultural differences can explain the success or the...

The unique selling proposition - UPS - is “an unique advantage proposed by a product, that the company promotes aggressively and constantly on the market. This advantage usually reflects the superior functionality of the product: superior quality, best services, lowest price, most advanced...

Romanian Abstract: În perioada 9-11 iulie 2004, Convenţia Organizaţiilor de Media a adoptat Statutul Jurnalistului şi Codul Deontologic al Jurnalistului. Convenţia Organizaţiilor de Media (COM) este formată din 33 de asociaţii şi sindicate ale jurnaliştilor, tipografilor şi...