Conceptul de management al relatiilor cu clientii (CRM) a fost intens dezbatut in literatura de management-marketing, facand obiectul unor variate definitii. Dintr-o perspectiva tehnologica, CRM descrie metodologiile si solutiile software folosite de organizatie pentru a utiliza in mod optim...

The marketing - entrepreneurship interface at corporate level has generated many debates and studies in the last two decades, both in marketing and entrepreneurship fields. Certain elements of marketing orientation and approach may be used in the development of entrepreneurial processes, while...

Knowledge transfer is a dominant subject within the present society based on globalisation and on a tremandous development of informational technology. The present paper is presenting some new trends in Project Management, aplicable to knowledge transfer projects. Along with these new trends,...

The paper is centered on presenting the two main points of view regarding the two concepts analyzed, considering the novelty of the knowledge management domain and the essential role that the universities are playing within knowledge-based economy and knowledge-based society. The conclusion of...

The paper discusses the relationship between the knowledge management models, the knowledge transfer processes, and the intellectual capital of an organization. The field of knowledge, and knowledge management, is approached both historically, and from a synchronous perspective, by presenting...

The paper presents both the theoretical approaches concerning direct implementation of knowledge management consisting in standards and frameworks, developed by specific standardization organisms and experienced agents in the field and theoretical models concerning the understanding the concept...

The paper present the main orientations identified in the transition process from the traditional economy to the knowledge based economy.