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Implementarea tehnicilor de promovare a vanzarilor – orientare strategic competitiva a intreprinderilor bucurestene
Cruceru, Anca Francisca - In: Revista de Marketing Online (Journal of Online Marketing) 5 (2011) 2, pp. 24-33
Managerii si specialistii in marketing trebuie sa gaseasca permanent solutii de pastrare a pozitiei competitive detinute pe piata de referinta sau de fructificare a avantajului competitiv detinut. Orientarea catre implementarea unor tehnici de promovare a vanzarilor, descrise si adoptate pe baza...
Persistent link: https://www.econbiz.de/10009246652
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Strategii de incorporare a targurilor si expozitiilor virtuale in politicile de marketing organizationale
Stoica, Elena; Rosu, Valeriu - In: Revista de Marketing Online (Journal of Online Marketing) 4 (2010) 3, pp. 22-32
Progresul tehnologic accelerat din ultimii ani a dus la cresterea nevoii de a obtine imediat informatii utile pentru fundamentarea rapida a deciziei. Aparitia Internet-ului a impus mutatii, abordari si modalitati noi si in organizarea targurilor si expozitiilor. In aceste conditii, organizatorii...
Persistent link: https://www.econbiz.de/10009246649
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Dileme etice in marketingul modern
Nitulescu, Nicolae Constantin - In: Revista de Marketing Online (Journal of Online Marketing) 4 (2010) 3, pp. 33-53
Intr-o lume grabita si agitata, care pe zi ce trece devine tot mai greu de inteles, este important ca etica sa nu fie tratata drept ceva indepartat de viata reala, o disciplina care isi are locul doar in bibliotecile universitatilor. Etica vorbeste despre valori, despre bine si rau; atat oamenii...
Persistent link: https://www.econbiz.de/10009246655
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Politici imperiale în Estul şi Vestul Spaţiului Românesc
Şipoş, Sorin; Brie, Mircea; Horga, Ioan; Şarov, Igor; … - 2010
The volume brings together more than 30 papers grouped in five sections: 1. Empires, models and imperial politics: issues and historiographies, 2. Politics, administration and society within the Empires from Middle Age, 3. Politics, administration and societies within the Empires from Modern...
Persistent link: https://www.econbiz.de/10015235543
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The efficiency of investments in logistic spaces in Romania
Iulia, TARTAVULEA Ramona; Silviu, BANACU Cristian - In: Economia. Seria Management 12 (2009) 2 Special, pp. 96-102
Logistics management has always been critical for business competitiveness. Companies are trying to make their activity more efficient by reducing costs for storing and transportation. Also they want to be able to respond more rapidly to customer needs by implementing a delivery system that can...
Persistent link: https://www.econbiz.de/10004966427
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STANDARDE SI MODELE DE MAGEMENT AL CUNOSTINTELOR
CONSTANTIN, Sanda; LUPSA, Dana - In: Revista Tinerilor Economisti (The Young Economists Journal) 1 (2006) 6, pp. 172-178
The paper presents both the theoretical approaches concerning direct implementation of knowledge management consisting in standards and frameworks, developed by specific standardization organisms and experienced agents in the field and theoretical models concerning the understanding the concept...
Persistent link: https://www.econbiz.de/10008603074
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Strategic alliances – viable alternative to create a competitive advantage in a global market
NICOLAU, Irina - In: Annals - Economy Series 4.II (2010) December, pp. 91-97
In the past years, in the light of the economic turbulences all around the world, one of the most important ways to … a response to the changes which have been happening to the world economy as increased competition, higher costs of … developing new products, accelerated technological changes and, maybe the most important – the recent world economic crises …
Persistent link: https://www.econbiz.de/10008837567
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Eficienţa politicii concurenţiale plasează România în urma multor ţări mai slab dezvoltate
Vass, Andreea - In: Amfiteatru economic : an economic and business research … 10 (2008) 23, pp. 11-19
Persistent link: https://www.econbiz.de/10008648511
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The Vision and Mission of the University. Case Study – The Academy of Economic Studies of Bucharest
Bratianu, Constantin; Jianu, Ionela - In: Management & Marketing 2 (2007) 2
strategic management reference. We will consider the vision and mission statements of some known world class universities, in …
Persistent link: https://www.econbiz.de/10004970668