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The interviewer is a major source of errors in surveys, besides the researcher and the respondent. This situation is specific to the types of surveys that rely on the abilities and the activities of the interviewer, such as the street/mall-intercept, the survey at the respondent’ home or the...
Persistent link: https://www.econbiz.de/10005687825
The mechanical observation provides researchers with valuable information relative to aspects such as: the intensity of the flows of persons/objects; characteristics of the individual or group behavior; individual emotions; intensity of preference; physiological reactions; media audience; reading...
Persistent link: https://www.econbiz.de/10005812891
The logistics information system is part of the information system of the organization that is integrated in the supply chain and is correlated with the partner organizations. An effective logistics information system ensures communication on two levels, between organizations and within the...
Persistent link: https://www.econbiz.de/10005162776
Supply Chain Execution (SCE) software solutions represent an attractive market for both application providers and users. The paper refers to the characteristics of the SCE market and focuses on the warehouse management systems (WMS). The main features and functions of the WMS are addressed. The...
Persistent link: https://www.econbiz.de/10005162778
Persistent link: https://www.econbiz.de/10008663745
The IT&C industry products are ubiquitous in modern society. However, their specificity led, for a long time, to a so-called “marketing blind-spot” in the IT industry, situation especially evident after the Microsoft devastating success from the early nineties. Microsoft was the first IT...
Persistent link: https://www.econbiz.de/10005812888
Specialistii de marketing considera dezvoltarea relatiilor cu clientii o parghie majora a dezvoltarii durabile a organizatiei. Managementul relatiilor cu clientii presupune schimbarea radicala a activitatii si strategiilor organizatiei, in raport cu evolutia traditionala. De la stadiul in care...
Persistent link: https://www.econbiz.de/10005162791
Sistemele informatice de marketing sunt considerate, de regula, la nivelul litaraturii de specialitate, ca fiind un susbset al sistemelor informatice manageriale, utilizate la nivelul departamentelor si activitatilor specifice marketingului din cadrul organizatiilor socio-economice. Utilizatorii...
Persistent link: https://www.econbiz.de/10005687828
, utilizatori de Internet, potentiali parteneri etc.) sau reprezinta un important instrument strategic de marketing. Practica a …
Persistent link: https://www.econbiz.de/10005162783
During the extensive development, marketing entered all the economic fields and then expanded outside the economic area. In present, the main purpose is the orientation to the market, with several specific characteristics. Thanks to the action of several factors (high quality, liable products,...
Persistent link: https://www.econbiz.de/10005812892