development of retail networks has been the consumer behaviour, within the challenging framework of the relation between marketing …’s impact on consumer and consumer’ impact on marketing strategies. At the moment, numerous well-known distribution chains are …

Comunicarea de marketing a devenit un fenomen extrem de important prin amploarea si implicatiile sale asupra vietii … procesului de comunicare. Atat din punct de vedere practic, cat si pe plan conceptual, comunicarea de marketing s-a dezvoltat in … stransa legatura cu filosofia de marketing. Daca vechiului concept de marketing ii corespunde o comunicare rationala, axata pe …

The interest in brand marketing and management has strongly increased during the last two decades. Brands represent … core elements of any marketing strategy and essential assets to any company. Yet, a complete formulation and approach of …