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Fac „babele” audienta in Romania? Determinanti culturali pentru succesul programelor de televiziune nefictionale

Radu, Raluca Nicoleta - 2007

. The author will use two reality based entertainment cultural products, presented by the same television, in the same week …

Persistent link: https://www.econbiz.de/10015233304

Strategii de diferentiere pentru produsele de presa generaliste

Radu, Raluca Nicoleta - 2006

The unique selling proposition - UPS - is “an unique advantage proposed by a product, that the company promotes aggressively and constantly on the market. This advantage usually reflects the superior functionality of the product: superior quality, best services, lowest price, most advanced...

Persistent link: https://www.econbiz.de/10015233305

Receptarea soap-opera de către tineri. Studiu de caz: „Beverly Hills”

Branea, Silvia - 2003

which the media fiction (television series for youth) influence the attitudes of the public. The epistemological approach is … based on three assumptions: 1. Attitude change caused by exposure to television is a process conditioned by the opinion … mechanism which structuring values. 3. The effects of media (especially television) are enhanced or diminished by the …

Persistent link: https://www.econbiz.de/10015234719

Jurnalistii si factorul politic in anul 2004

Branea, Silvia; Marinescu, Valentina - 2005

This study attempts to identify some characteristics of the relationship between journalists and politicians. The methodology of the research is based on the analysis of responses to interviews in depth applied to a sample of 50 print and audiovisual journalists from Bucharest, Suceava, Pitesti,...

Persistent link: https://www.econbiz.de/10015234790

Utilizarea componentelor Social Media in mediul de afaceri – perspectiva IMM-urilor

Robu, Maximilian - 2013

SMEs have a major contribution to economic growth and job creation. In a dynamic world, marked by very rapid technological and economic changes, they must adapt and seek new ways to improve business. Social Media seems to provide tools to improve the work, especially on the sales and marketing....

Persistent link: https://www.econbiz.de/10015235832

New style in comunication: consumer-generated media

Negrea, Mihai Teodor - In: The AMFITEATRU ECONOMIC journal 9 (2007) 21, pp. 121-127

The following paper reveals the content of a new form of comunication used as vehicle for information between consumers on the Internet. Consumer-Generated Media (CGM) describes a variety of new sources of online information that are created, initiated, circulated and used by consumers intent on...

Persistent link: https://www.econbiz.de/10005220139