Comunicarea de marketing a devenit un fenomen extrem de important prin amploarea si implicatiile sale asupra vietii organizatiilor si a societatii in general. Succesul unei organizatii, atat din punct de vedere economic si financiar, cat si pe plan social, este conditionat de modul in care...

The interest in brand marketing and management has strongly increased during the last two decades. Brands represent core elements of any marketing strategy and essential assets to any company. Yet, a complete formulation and approach of its definition and significance has been neglected, both in...

Within the contemporary economic conditions, enterprises might achieve a competitive advantage if only they sell goods and services with high quality and lower prices. Customers, usually, prefer quality goods with acceptable prices, while such goods create reputation with the particular brand....

One of the main globalization process effect is the increase of dependency among the economic actors. Networking is the response to the companies’ need of dealing with a high complex and liquid environment. The network brings to its members the opportunity to share risks and uncertainty. Based...

In principle, the structure and dynamics analysis of tax levies enables us identification those elements considered defining of fiscal policy, in its restrictive sense, defined through the ensemble of choices and decisions that concern only the procuring of financial resources at the disposal to...

New tax rules with effect from 1 May 2009 with a series of changes on the tax deductibility of the value added acquisitions related to transport and fuel use. The measure is very obvious nature of politics in order to bring the state budget amounts as required under the current government crisis...

Structured as an essay, this workpaper aims to present sui generis one point of view on the relationship between two models of the social-human typology in the context of globalization: homo oeconomicus and homo academicus. Being only a starting point for futher research into a tripartite...