One of the goals for Romania, after the 1st January 2007, was to protect the financial interests of the European Union to fight against fraud, corruption and other illegal activities. In order to achieve this target, the legal framework has been completed by the Law no. 161/2003 which introduced...

The main objective of every firm is the creation of value, respectively the investment for which the efficiency resulted is above the profitability ratio required by the shareholders. In this paper are presented the fianancial indicators used for a proper value measuring of the firm’s...

Dezvoltarea marketingului relational s-a datorat schimbarilor aparute in coordonatele mediului de afaceri international pe parcursul ultimelor decade, concretizate intr-o intensificare a concurentei si maturizare vizibila a pietelor. Optimizarea valorii clientilor, focalizarea activitatilor...