. A wide body of literature on economic theory is devoted to the analysis of industrial goods markets with the possibility of advertising influence on demand. However, these models do not view media as industry entities with their own strategic goals and objectives. On the other hand, the main...

In 1987 K. Arrow suggested to define the theory of economic behavior of individual economic agents in market or nonmarket conditions as nanoeconomics. In 1996 we considered nanoeconomics for the first time as an independent branch of the economic theory and as a description of special condition...

In this article the substantive provisions of the resource-based theory are generalized, modified and transferred from population of firms on population of any economic systems (firm, corporation, clusters, business groups, economic projects, processes, environments, etc.). The concept of...

The paper covers the significance of Lingua franca not only as a language of intercultural communications, but also as a necessary component of the adequate satisfaction of fundamental human needs and of the prevention of socio-economic pathologies. It is stressed in the paper that the...

The article describes “the theory of devaluation of values” developed by the author. In accordance with this theory, economic growth takes place using two inter-connected phenomena: a) reduction in time necessary for “the set of benefits (goods) currently consumed” to be produced, on the...

Objective: to study the influence of culture parameters on modernization processes in the agrarian sector of the economy. Object: modernization processes in society, the parameters of culture, social capital, the structure of transaction costs. The work contains recommendations to the business...