The article presents the results of testing the Symanto Insights Platform program with the psychometric analysis function which can be used to study the client audience. All the main stages of working with the program, the results obtained in the process of work, as well as their analysis and...

Currently, there is a rapid development of technologies for collecting and analyzing big data, including those characterizing trade. This data, with a high degree of detail, takes into account the whole variety of consumer decisions, which allows to develop key management proposals on what,...

Currently, there is a rapid development of technologies for collecting and analyzing big data, including those characterizing trade. This data, with a high degree of detail, takes into account the whole variety of consumer decisions, which allows to develop key management proposals on what,...