. A wide body of literature on economic theory is devoted to the analysis of industrial goods markets with the possibility of advertising influence on demand. However, these models do not view media as industry entities with their own strategic goals and objectives. On the other hand, the main...

The article show’s problem of attracting customers, relevant for almost any type of business. Proposed using of modern Internet technologies - context advertising in search engines. This technology is interesting acquisition rate of return and the relatively inexpensive cost of use.

The article discusses the features of communication policy in marketing. The author analyzes the objectives, functions and structural elements of communication policy as a tool to promote the products in the consumer market. Particular attention is paid to the practical use of marketing...

The article discusses the features of product policy in marketing. The author analyzes the objectives, functions and structural elements of product policy as a tool to promote the products in the consumer market. Particular attention is paid to the practical implementation of product policy in...

The article discusses the features of marketing planning through the use of the concept of «4P». The author analyzes the objectives, functions and structural elements of the concept of «4P» as a tool for marketing planning with the promotion of goods in the consumer market. Particular...

The article analyzes the new method of mobile advertising. Advertising in mobile applications - a subspecies of mobile marketing, where advertising is distributed using mobile phones and smartphones. Ad placement is going on inside of applications and games for smartphones. It has a high...

This article discusses the principles of guerrilla marketing. The author examines the characteristics of guerrilla marketing in the flower business, which can effectively promote your product to attract new customers and increase your profits without investing or not investing much money....

Статья о преимуществах продвижения товаров и услуг в социальных сетях при помощи технологии «гивэвей». Автор рассматривает различные стороны маркетинговых...

In this paper we study the impact of the frequency of advertising on the product sales We introduce response function and postulate its properties Parametric classes of functions which can serve as response functions are suggested We use real data on advertising impact to estimate response...

Russian Abstract: Статья о причинах, закономерностях, тенденциях и факторах развития рынка печатных СМИ в Российской Федерации. Авторы анализируют инвестиционные...