The article discusses the features of communication policy in marketing. The author analyzes the objectives, functions and structural elements of communication policy as a tool to promote the products in the consumer market. Particular attention is paid to the practical use of marketing...

The article discusses the features of product policy in marketing. The author analyzes the objectives, functions and structural elements of product policy as a tool to promote the products in the consumer market. Particular attention is paid to the practical implementation of product policy in...

The article discusses the features of marketing planning through the use of the concept of «4P». The author analyzes the objectives, functions and structural elements of the concept of «4P» as a tool for marketing planning with the promotion of goods in the consumer market. Particular...

Russian Abstract: В статье проводится обзор литературы, дан анализ мнений исследователей по проблемам формирования бренда футбольного клуба, возможностей и...

Article is devoted features of marketing of small enterprises in the meat industry. Development of the modern state is impossible without development of small and average business. Businessmen bring the greatest the innovative contribution to development of any sphere, including in development...

This article analyzes the relationship marketing and entrepreneurship. Marketing considered as an integral part of entrepreneurship. Commit role in relationship marketing and entrepreneurship innovation. The role of marketing in the search for potential market demand of innovation as the scope...

In article some results of research received by the author of some the Moscow small enterprises are analyzed. Under a critical corner of sight activity on support of SME in Russia is considered. Problems of small business are formulated and ranged.

Article deals with matters of quantitative methods of creating the optimal range for a small manufacturing enterprise. The classical approach to the formation of an optimal production program based on mathematical methods for linear programming is viewed through the prism of consumer...

Article on the impact of the crisis in the global economy on marketing strategy in Russia. The author substantiates the thesis of the decline in the value of methods of promoting the marketing mix and a gradual return to the dominance of the marketing concept of the distribution.

An article about the transformation of the forms and methods of marketing in the context of the global economic crisis. The extensive development of e-commerce has led to the emergence of new forms of virtual sales and globalization of marketing. The author analyzes the changes taking place in...