<Para ID="Par1">“Big data”—the collection of vast quantities of data about individual behavior via online, mobile, and other data-driven services—has been heralded as the agent of a third industrial revolution—one with raw materials measured in bits, rather than tons of steel or barrels of oil. Yet...</para>

The South Korean government is providing full support for green IT as one of the growth engines of Korea. The purpose of this study is to derive policy issues needed for the sustainable development of Korea through utilizing Big Data by applying green IT. The analysis is done using a Delphi...

In the last few years, electronic media brought a revolution in the traceability of social phenomena. As particles in a bubble chamber, social trajectories leave digital trails that can be analyzed to gain a deeper understanding of collective life. To make sense of these traces a renewed...

Any economic system, be it micro, at the size of a corporation; be it macro, at the size of a state, forms groups, micro: joint-ventures; macro: state unions. These groups represent the complex work unit for the evolution towards economic advance from globalization’s perspective, but to ignite...

As the market has changed to adopt new advertising techniques and consumers’ input, market research faces times of great challenges – and great opportunities. This paper details eight current trends in market research: rethinking working concepts as basic as the well-known purchase funnel;...

This paper proposes a unifying theory of forecasting in the form of a Golden Rule of Forecasting. The Golden Rule is to be conservative. A conservative forecast is consistent with cumulative knowledge about the present and the past. To be conservative, forecasters must seek all knowledge...

When producing anonymised microdata for research, national statistics institutes (NSIs) identify a number of 'risk scenarios' of how intruders might seek to attack a confidential dataset. This paper argues that the strategy used to identify confidentiality protection measures can be seriously...

We illustrate the impact of detailed data in empirical economic research by considering how the increased data availability has changed the scope and focus of studies on retail gasoline pricing. We show how high-volume, high-frequency price data help to identify and explain long-term trends...

Analyzing and working with big data could be very difficult using classical means like relational database management systems or desktop software packages for statistics and visualization. Instead, big data requires large clusters with hundreds or even thousands of computing nodes. Official...

This paper discusses how firms use ¡°big data¡± and the role and challenges for economists when getting involved in big data research. The firms¡¯ success stories have taken advantage of building the biggest databases, using the best extraction tools, and using the fastest algorithms for...