Belanche Gracia, Daniel; Casaló Ariño, Luis V.; … - In: Investigaciones Europeas de Dirección y Economía de … 19 (2013) 1, pp. 31-41
Due to the continuous growing of information exchange in the Internet, commercial web sites have started to include … not only e-retailer information (marketing communication) but also purchase and use experiences shared by other consumers … results of the structural equations model based on commercial web sites' users suggest that marketing communication and …