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Herramientas de Marketing digital y competencia: una aproximación al estado de la cuestión
Membiela-Pollán, Matías; Pedreira-Fernández, Natalia - In: Atlantic Review of Economics (ARoEc) 3 (2019) 3
In recent years, the rise of ICT has resulted in the dimension that digital marketing currently has, understood as the …, evolution and techniques of digital marketing. Specifically, the text extends to the understanding of seven tools: the corporate … website and online store, blogs, social networks, e-mail marketing, SEO, SEM, and digital advertising. Its proper use reverts …
Persistent link: https://www.econbiz.de/10014468636
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Condiciones de omnicanalidad en un sector empresarial de Colombia
Cárdenas, Marisol Valencia; Cano, Liliana Cárdenas; … - In: Revista de Métodos Cuantitativos para la Economía y … 36 (2023), pp. 1-23
conditions linked to three components: sales channels, marketing models and the supply chain, with the transversality of …
Persistent link: https://www.econbiz.de/10014494426
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Condiciones de omnicanalidad en un sector empresarial de Colombia
Cárdenas, Marisol Valencia; Cano, Liliana Cárdenas; … - In: Revista de métodos cuantitativos para la economía y … 36 (2023), pp. 1-23
conditions linked to three components: sales channels, marketing models and the supply chain, with the transversality of …
Persistent link: https://www.econbiz.de/10014451935
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Herramientas de Marketing digital y competencia: una aproximación al estado de la cuestión
Membiela-Pollán, Matías; Pedreira-Fernández, Natalia - In: Atlantic review of economics : AROE 3 (2019) 3
In recent years, the rise of ICT has resulted in the dimension that digital marketing currently has, understood as the …, evolution and techniques of digital marketing. Specifically, the text extends to the understanding of seven tools: the corporate … website and online store, blogs, social networks, e-mail marketing, SEO, SEM, and digital advertising. Its proper use reverts …
Persistent link: https://www.econbiz.de/10012288681
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Derechos colectivos en pesca artesanal y los intercambios en la política pesquera: Un análisis de las políticas distributivas
Jara, Miguel; Dresdner, Jorge; Gómez, Walter - In: Estudios de Economía 42 (2015) 1, pp. 53-78
This research analyzes the potential effects that a redistributive fishing quota policy could have on the profits and employment of the artisanal fisher organizations. We use a multi-objective programming model and apply it to the common sardine and anchovies fisheries in the Biobío Region for...
Persistent link: https://www.econbiz.de/10011538761
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Derechos colectivos en pesca artesanal y los intercambios en la política pesquera : un análisis de las políticas distributivas
Jara, Miguel; Dresdner, Jorge; Gómez Bofill, Walter - In: Estudios de economía 42 (2015) 1, pp. 53-78
This research analyzes the potential effects that a redistributive fishing quota policy could have on the profits and employment of the artisanal fisher organizations. We use a multi-objective programming model and apply it to the common sardine and anchovies fisheries in the Biobío Region for...
Persistent link: https://www.econbiz.de/10011281961