This paper aims to defend the importance of the information and persuasion in financial markets. The conviction relates to the developments of Argumentation Theory (AT). Understand that economic agents react according to the information they have, and that beliefs play an important role because...

This paper proposes a central idea in diffusion research is that influential –a minority of individuals who influence an exceptional number of their peers- are important to formation of public opinion. Here we examine this idea, which we call the “influential hypothesis”, using the...

The Neoclassical Theory assumes that individuals are essentially selfish and maximize the utility of their income, measured on some utility scale. It defines the rationality of individuals based on preference relations, which should not change by the context. However, it is a fact that...

The consumer’s theory is a particular case of the theory of choice. This paper will explore the fundamental propositions that explain the behavior of a consumer agent and then be expressed in terms of the function of utility. Thus, the concept of utility is divorced of any philosophical and...

This paper discusses the formulation of the problem of consumer choice as an optimization problem, specifying the formal conditions to be met for such a case. Furthermore, some relevant theorems be derived from the existence of the utility function for the marshallian demand and the hicksian...

In this paper we present four alternative approaches to consumer theory of Hicks - Allen. Be developed revealed preference approach of Samuelson, the lexicographical preferences, the preferences of the characteristics of the goods of Lancaster and finally the focus of consumption and time...

In this paper we present four alternative approaches to consumer theory of Hicks - Allen. Be developed revealed preference approach of Samuelson, the lexicographical preferences, the preferences of the characteristics of the goods of Lancaster and finally the focus of consumption and time...

This paper discusses the formulation of the problem of consumer choice as an optimization problem, specifying the formal conditions to be met for such a case. Furthermore, some relevant theorems be derived from the existence of the utility function for the marshallian demand and the hicksian...

In this article, an approach to the ecological footprint becomes from a microeconomic perspective, speci¯cally from the consumer traditional theory. It is revealed how the consumption of goods and services redound in the consumption of natural resources and provoke a decrease in the wellbeing...

Building on the work of Noriega (1994), this paper demonstrates how you get an excess demand for money alternative, relating the total value of production and consumption. However, unlike this paper, we use the dynamic programming method to assess consumer behavior and production function are...