Cauzo Bottala, Lourdes; Cossío Silva, Francisco José - In: Investigaciones Europeas de Dirección y Economía de … 18 (2012) 3, pp. 228-236
The aim of this work focuses on analyzing the effect, both immediate and delayed, of Market Orientation (MO) on organizational outcomes. A longitudinal study has been done over a time horizon of 3 years in the Spanish financial sector. Regarding the methodology, we have developed a qualitative...
