This article considers the customer's trust and commitment variables in attaining the much desired brand loyalty. In … this sense, the present study proposed to validate a theoric model composed of three pillars - trust, commitment and brand … the empirical results obtained, the relationship between the trust/service expectation X commitment, trust …

agreements. We will focus on the study of two variables with high social component, such as trust and commitment. Our objective …

This article considers the customer’s trust and commitment variables in attaining the much desired brand loyalty. In … this sense, the present study proposed to validate a theoric model composed of three pillars - trust, commitment and brand … the empirical results obtained, the relationship between the trust/service expectation X commitment, trust …

levels of job satisfaction and organizational commitment are found in the groups with higher IMO. …

commitment in family firms is due to transformational leadership and can be explained adopting an approach of cognitive … organizational learning This paper also demonstrates the singularity of organizational commitment in family firms through the three … dimensions of organizational commitment described in the literature: affective, continuance and, normative. Linking each of these …