El Programa de investigación Heurísticas y Sesgos" liderado por el economista Amos Tversky (fallecido en 1996) y por el sicólogo ganador del premio Nobel Daniel Kahneman, ha ofrecido desde 1971 una alternativa al Modelo de la Utilidad Esperada en el campo de la toma de decisiones. Las...

This paper aims to defend the importance of the information and persuasion in financial markets. The conviction relates to the developments of Argumentation Theory (AT). Understand that economic agents react according to the information they have, and that beliefs play an important role because...

La economía convencional dispone de un poderoso instrumento explicativo de la conducta humana que, a lo largo de las décadas, ha mostrado una elevada capacidad predictiva y explicativa. Como es lógico, no siendo un instrumento perfecto, también se han puesto de manifiesto sus limitaciones,...

Este breve artículo glosa algunas de las aplicaciones recientes de sistemas dinámicos estocásticos de la Teoría de Juegos y la Economía. El modelo que se describe con más detalle demuestra que la única asignación estocásticamente estable de un proceso de intercambio entre coaliciones...

This paper proposes a central idea in diffusion research is that influential –a minority of individuals who influence an exceptional number of their peers- are important to formation of public opinion. Here we examine this idea, which we call the “influential hypothesis”, using the...

The Neoclassical Theory assumes that individuals are essentially selfish and maximize the utility of their income, measured on some utility scale. It defines the rationality of individuals based on preference relations, which should not change by the context. However, it is a fact that...

The consumer’s theory is a particular case of the theory of choice. This paper will explore the fundamental propositions that explain the behavior of a consumer agent and then be expressed in terms of the function of utility. Thus, the concept of utility is divorced of any philosophical and...

This paper discusses the formulation of the problem of consumer choice as an optimization problem, specifying the formal conditions to be met for such a case. Furthermore, some relevant theorems be derived from the existence of the utility function for the marshallian demand and the hicksian...

In this paper we present four alternative approaches to consumer theory of Hicks - Allen. Be developed revealed preference approach of Samuelson, the lexicographical preferences, the preferences of the characteristics of the goods of Lancaster and finally the focus of consumption and time...