Gil-Lafuente, Anna María; Luis-Bassa, Carolina - In: Investigaciones Europeas de Dirección y Economía de … 17 (2011) 2, pp. 15-32
All the areas within the company contact their customers, some directly and others from within the organization. CRM strategies, in conjunction with the R & D area, work on improving products and services to meet customer expectations. But could be missing valuable information of customers...
