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Calidad y satisfacción en el servicio de urgencias hospitalarias: Análisis de un hospital de la zona centro de Portugal

Correia Loureiro, S. M.; Miranda González, F. J. - In: Investigaciones Europeas de Dirección y Economía de … 16 (2010) 2, pp. 27-41

The health service quality has been discussed in several organizations committed with the development of the programs … among the variables quality, satisfaction, image, trust and loyalty (in the perspective of the recommendation and return) in … perceived quality. Patients' satisfaction contributes to the recommendation of the service to the family and friends and to …

Persistent link: https://www.econbiz.de/10010280526

El papel de la orientación y la confianza en las compras electrónicas en la predicción del comportamiento de compra impulsiva: Un estudio basado en miembros de la Generación Y en la India

John, Annie; Mathew, Jain; Nair, Sridevi - In: Revista de Métodos Cuantitativos para la Economía y … 37 (2024), pp. 1-10

Impulse Buying and the drivers of similar consumer behaviours have captured the interest of researchers for quite some time now. The construct was first explored in the context of offline or brick and mortar stores. However, with the growing popularity of online retail stores has led to the...

Persistent link: https://www.econbiz.de/10015324882

La intención de compra: Efecto de condiciones de salud y riesgo percibido durante la pandemia

Ruiz Domínguez, Herson Santos; Ruiz Hernández, Santos; … - In: Revista de Métodos Cuantitativos para la Economía y … 37 (2024), pp. 1-18

The need to go to supermarkets to obtain food for the family was affected by the COVID-19 pandemic; consumption habits were adjusted during sanitary restrictions; The purpose of this study is to identify the relationship between the variables Health Conditions and Perceived Risk with Purchase...

Persistent link: https://www.econbiz.de/10015324938

Productos de higiene básicos considerados lujo: Un estudio en población base de la pirámide económica en Colombia

Neme-Chaves, Samir Ricardo; Sierra-Puentes, Myriam Carmenza - In: Revista de Métodos Cuantitativos para la Economía y … 37 (2024), pp. 1-19

emotions, as well as by the satisfaction they generate; and there is no influence on the perception of quality, the need for …

Persistent link: https://www.econbiz.de/10015324943

Marca comercial y D.O. Ribeiro: una primera aproximación a su valoración económica

Gómez Conde, Jacobo; Barajas, Angel - 2008

Brand valuation has taken great relevance within the companies. The reason is that it is constituted like an attribute more of the company. There is one characteristic that emphasizes over the rest: the difficulty to apply to objective criteria for its economic valuation. Although, it is a fact...

Persistent link: https://www.econbiz.de/10015217099

Coyuntura económica y variación en la valoración financiera de una marca

Pérez Mantecón, María; Barajas, Angel - 2010

It is increasingly common to use concepts such as intangible assets or intellectual capital. It has been frequent buying and selling companies for prices much higher value than book value. In this context, it seems relevant to study how to determine the brand financial value (global...

Persistent link: https://www.econbiz.de/10015224751

Sistemas de Información para la Satisfacción de Clientes

Budiño, Gabriel - 2004

Achieving economic benefits from satisfying the needs of customers is and will be the main objective of any company in the sense of being an organization that seeks to create value. In the current environment it seems almost impossible to satisfy the needs of the clients and the difficulty of...

Persistent link: https://www.econbiz.de/10015233755

La relación entre la confianza y el compromiso y sus efectos en la lealtad de marca

Vargas Rocha, Frederico Rafael; de Esteban Curiel, Javier; … - In: Revista de Métodos Cuantitativos para la Economía y … 29 (2020), pp. 131-151

This article considers the customer's trust and commitment variables in attaining the much desired brand loyalty. In this sense, the present study proposed to validate a theoric model composed of three pillars - trust, commitment and brand loyalty, which would be useful for companies with a...

Persistent link: https://www.econbiz.de/10014494409

Condiciones de omnicanalidad en un sector empresarial de Colombia

Cárdenas, Marisol Valencia; Cano, Liliana Cárdenas; … - In: Revista de Métodos Cuantitativos para la Economía y … 36 (2023), pp. 1-23

The purpose of the research is to inquire about the fulfillment of omnichannel conditions in consumers and micro-businesses of the processed food sector in the metropolitan area of Medellin, Colombia, from the study of the fulfillment of conditions linked to three components: sales channels,...

Persistent link: https://www.econbiz.de/10014494426

Tendencias de investigación en branding enfocadas al adulto mayor: Análisis bibliométrico y revisión sistemática de la literatura

López Rodríguez, Campo Elías; Sandoval Escobar, … - In: Revista de Métodos Cuantitativos para la Economía y … 34 (2022), pp. 305-327

The purpose of this article is to identify research trends in branding and brand building focused on the elderly, considering the importance of knowledge of this consumer segment, based on the sociodemographic changes corresponding to the population structure in the world. For this purpose, a...

Persistent link: https://www.econbiz.de/10014494437