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El papel de la reputación, el boca-oreja, la confianza y la incertidumbre en la contratación de un banco

de Obesso Grijalvoa, Ana María; Gutiérreza, Sonia San … - In: Investigaciones Europeas de Dirección y Economía de … 18 (2012) 3, pp. 190-199

asymmetry? In this situation the firm has more information than consumers, and this fact generates consumer uncertainty due to a … ex ante uncertainty moderate those relations. …

Persistent link: https://www.econbiz.de/10011954041

Metodología para elaborar leyes de posibilidad de retirada del cliente: Una aplicación al sector del vestido

Ortigosa Hernández, Mauricio; Gil Lafuente, Anna María - In: Revista de Métodos Cuantitativos para la Economía y … 22 (2016), pp. 139-163

uncertainty and the fuzzy subsets, in order to build laws of possibilities for the retreat of clients only with the subjective … even from heuristic methods. The results show the utility of fuzzy concepts in a problem where the uncertainty in relation … Value (CLV) is required to be measured in the field of uncertainty. …

Persistent link: https://www.econbiz.de/10011787595

Teoría de la incertidumbre aplicada al valor del cliente en situaciones contractuales con intervalos de confianza = The Uncertainty Theory assignment in the Customer Lifetime Valua...

Gil Lafuente, Anna M.; Ortigosa, Mauricio; Merigó, José M. - In: Revista de Métodos Cuantitativos para la Economía y … 4 (2007) 1, pp. 75-97

mutability and uncertainty, and this turn out the results to be too accurate. Kaufman and Gil Aluja (1986), who are the two most … authors will deal with some useful directions for uncertainty data, fuzzy data to stand out more accurate according to the … reality. Two different Customer Lifetime Value (CLV) models with a least structured uncertainty theory tool will be introduced …

Persistent link: https://www.econbiz.de/10005762862

Metodología para elaborar leyes de posibilidad de retirada del cliente : una aplicación al sector del vestido

Ortigosa Hernández, Mauricio; Gil Lafuente, Ana María - In: Revista de métodos cuantitativos para la economía y … 22 (2016), pp. 139-163

Persistent link: https://www.econbiz.de/10011588325

El papel de la orientación y la confianza en las compras electrónicas en la predicción del comportamiento de compra impulsiva: Un estudio basado en miembros de la Generación Y en la India

John, Annie; Mathew, Jain; Nair, Sridevi - In: Revista de Métodos Cuantitativos para la Economía y … 37 (2024), pp. 1-10

Impulse Buying and the drivers of similar consumer behaviours have captured the interest of researchers for quite some time now. The construct was first explored in the context of offline or brick and mortar stores. However, with the growing popularity of online retail stores has led to the...

Persistent link: https://www.econbiz.de/10015324882

La intención de compra: Efecto de condiciones de salud y riesgo percibido durante la pandemia

Ruiz Domínguez, Herson Santos; Ruiz Hernández, Santos; … - In: Revista de Métodos Cuantitativos para la Economía y … 37 (2024), pp. 1-18

The need to go to supermarkets to obtain food for the family was affected by the COVID-19 pandemic; consumption habits were adjusted during sanitary restrictions; The purpose of this study is to identify the relationship between the variables Health Conditions and Perceived Risk with Purchase...

Persistent link: https://www.econbiz.de/10015324938

Productos de higiene básicos considerados lujo: Un estudio en población base de la pirámide económica en Colombia

Neme-Chaves, Samir Ricardo; Sierra-Puentes, Myriam Carmenza - In: Revista de Métodos Cuantitativos para la Economía y … 37 (2024), pp. 1-19

The objective of this study was to explore the influence of personal effects (hedonic, perfectionism), interpersonal (snob, bandwagon, Veblen) and materialism on the intention to buy basic hygiene products considered luxury by people at the base of the economic pyramid. Quantitative...

Persistent link: https://www.econbiz.de/10015324943

Marca comercial y D.O. Ribeiro: una primera aproximación a su valoración económica

Gómez Conde, Jacobo; Barajas, Angel - 2008

Brand valuation has taken great relevance within the companies. The reason is that it is constituted like an attribute more of the company. There is one characteristic that emphasizes over the rest: the difficulty to apply to objective criteria for its economic valuation. Although, it is a fact...

Persistent link: https://www.econbiz.de/10015217099

Coyuntura económica y variación en la valoración financiera de una marca

Pérez Mantecón, María; Barajas, Angel - 2010

It is increasingly common to use concepts such as intangible assets or intellectual capital. It has been frequent buying and selling companies for prices much higher value than book value. In this context, it seems relevant to study how to determine the brand financial value (global...

Persistent link: https://www.econbiz.de/10015224751

Sistemas de Información para la Satisfacción de Clientes

Budiño, Gabriel - 2004

Achieving economic benefits from satisfying the needs of customers is and will be the main objective of any company in the sense of being an organization that seeks to create value. In the current environment it seems almost impossible to satisfy the needs of the clients and the difficulty of...

Persistent link: https://www.econbiz.de/10015233755