Chamorro Mera, A.; Miranda González, F. J.; Rubio … - In: Investigaciones Europeas de Dirección y Economía de … 12 (2006) 2, pp. 137-156
The fundamental aim of this article is to describe the importance of the research on green marketing in Spain. With this in mind, we analyze the main studies published during the decade 1993-2003, observing the topic of the research on each article, the methodology and analytical techniques used...
