Qualitative scales formed by linguistic terms are used by different disciplines to determine preferences and different aspects of individuals' lives. Although it is usual to assign numbers to the response categories of scales, it is not suitable when individuals perceive different proximities...

Qualitative scales formed by linguistic terms are used by different disciplines to determine preferences and different aspects of individuals’ lives. Although it is usual to assign numbers to the response categories of scales, it is not suitable when individuals perceive different proximities...

Social and individual awareness of aspects related to sustainability has given rise to the appearance of a new style of consumption that is more conscious and focused on the quality and quality of products beyond quantity. In addition, there is a growing trend towards the demand for goods linked...

The growing importance of Internet as a complementary alternative to traditional retail outlets make it necessary to find out what motivates consumers to accept and use it as a purchase channel. This work therefore aims to analyse the main motivations for e-shopping and their influence on the...