El mercado alimentario esta siendo sometido a profunos cambios en los paises desarollados tanto desde el punto vista de la oferta como de la demanda. El principal objectivo de este trabajo se centra en el analisis del proceso de aceptacion por parte de los consumidores de dos categorias de...

The consumer perception of the relation between food and health is increased his importance. This situation generates business opportunities, when his effect is positive (for example "functional food"), or limitations or reductions in the markets (for example "food with risk perception"). This...

The analysis consisted in a field experiment performed by testing the opinions of different consumers groups: two of them located in the European Regions respectively: Friuli-Venezia-Giulia in Italy and Navarra in Spain; a third one located in the Ontario region, Canada. The data were processed...

Recent food scares in the food market has caused a reduction in consumer's confidence in the food system that it has induced a significant reduction in consumption in a sector, the beef sector that was already characterized by a saturated trend in quantity terms. In this context, all...

A quality differentiation strategy for agrifood products based on geographical origin and production method has become a viable alternative for certain firms in the internationalized food markets, if it could be considered as a rural development instrument. This method of adding value to their...

Resumen El objetivo del trabajo se centra en analizar el efecto de la presencia de etiqueta en un producto con el fin de minimizar el riesgo percibido o la incertidumbre asociada al producto. El análisis ha sido realizado tomando como ejemplo la carne fresca de ternera, producto que ha...

Due to a high level of product substitution in the food market, it often proves difficult to strike a balance between supply and demand. This is especially true in sectors with a such high level of competition and product differentiation as the wine producing sector. Faced with the difficulty of...