Showing 1 - 10 of 29
Persistent link: https://www.econbiz.de/10011904282
English Abstract: The focus of this paper is viral marketing – the process of creating, receiving, sending and forwarding “virus”-marketing messages. Model “5C” is presented according to which the passing on of viral marketing messages depends on consumers, category, company, content...
Persistent link: https://www.econbiz.de/10013028687
English Abstract: Due to the high level of competition between tourist destinations on a global level, the application … of the brand personality concept is gaining in importance, in order to create unique destination-related associations …. This paper explains the meaning of the psychological-marketing concept of destination brand personality, shows the …
Persistent link: https://www.econbiz.de/10014091414
prostorima balkanskih zemalja, ali i u većem okruženju. English Abstract. The article considers the patterns of competition in …
Persistent link: https://www.econbiz.de/10015256500
competition issues, its nature and role in the economy appeared in new light and with new power. Many people expected, based on … the famous Porter’s theory of five forces, the competition has to grow through the internet use, with huge impact on the … theory “Winner-takes-all” the competition development leads to monopolistic competition. Situation in Serbia, which in some …
Persistent link: https://www.econbiz.de/10015268572
tržišnih uslova privređivanja. English: The paper investigates the forms of competition in the commodity markets. Based on the … coefficients, in an iterative procedure and with the use of cluster analysis, a total of 12 types of competition were identified …. First, monopoly (K1=100%), duopoly (K2=100%, but with approximate equality of two producers) and competition (K4<40%) were …
Persistent link: https://www.econbiz.de/10015270734
Serbian Abstract: Пословна пракса предузећа указује да је раст највећи изазов управљању у данашњем пословању. Стога не треба посебно уверавати да је раст нешто што се...
Persistent link: https://www.econbiz.de/10013046023
Serbian Abstract: Značaj upravljanja rizicima preduzeća se tokom protekle dve decenije dramatično promenio, pretežno zbog pojave novih rizika, brojnih finansijskih skandala i napretka tehnologije. Predmet posebne pažnje su, pored finansijskih, postali operativni i strategijski rizici, dok...
Persistent link: https://www.econbiz.de/10012917502
Persistent link: https://www.econbiz.de/10011874532