English Abstract: The focus of this paper is viral marketing – the process of creating, receiving, sending and forwarding “virus”-marketing messages. Model “5C” is presented according to which the passing on of viral marketing messages depends on consumers, category, company, content...

Nowadays an important place in every state (economic) policy also belongs to ecological policy. In developed countries of market economy this policy started already in the sixties. The authoress in the paper analyzes the causes of ecological policy beginning with the causes of introduction of...