The paper reports a study in which the turnover and employment generated by the production of Direct Marketing in Sweden is measured. What is generated by the use of Direct Marketing is not reported. First, a basis for defining Direct Marketing is presented, based on purpose with the marketing...

Under 1992 formades projektet; Kompetensöverföring i internationella, interorganisatoriska nätverk. Det hade sitt ursprung i ett övergripande projekt; Competence Analysis - the Management of Learning and Strategies for Competence development. Kompetensöverföringsprojektet beviljades...