development. High-Tech firms base their competitivity and survival on product innovation. In the last decades, a growing interest … on analyse the determinants factors of performance on organizational innovation is being developed. Academician have …

Product innovation is vital to ongoing brand equity and has been responsible for revitalizing many brands, including … form of innovation available to a firm, surprisingly no study has sought to bridge this gap. This study aims to address … this issue by, first, building a typology of the innovation practices underpinning differently positioned brands and …