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Integrating international fashion retail into new product development
Caniato, Federico; Caridi, Maria; Moretto, Antonella; … - In: International Journal of Production Economics 147 (2014) PB, pp. 294-306
The integration of new product development (NPD) and the supply chain (SC) has been extensively analysed by researchers as a critical means to achieve success. However, most studies have focused on the integration of NPD and upstream SC, mostly from a local perspective. This paper aims to...
Persistent link: https://www.econbiz.de/10010869188
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LA INTERFAZ I+D/MARKETING EN LAS EMPRESAS ESPAÑOLAS DE ALTA TECNOLOGÍA: TENDENCIAS ACTUALES E IMPLICACIONES PARA EL ÉXITO DE LOS NUEVOS PRODUCTOS /
Cordón Pozo, E.; Agote Martín, A.L.; Rubio López, E.A. - In: Investigaciones Europeas de Dirección y Economía de … 11 (2005) 1, pp. 179-201
development. High-Tech firms base their competitivity and survival on product innovation. In the last decades, a growing interest … on analyse the determinants factors of performance on organizational innovation is being developed. Academician have …
Persistent link: https://www.econbiz.de/10010569793