Narrow search
Showing 1 - 4 of 4
Cover Image
Sales force modeling: State of the field and research agenda
Mantrala, Murali; Albers, Sönke; Caldieraro, Fabio; … - In: Marketing Letters 21 (2010) 3, pp. 255-272
Persistent link: https://www.econbiz.de/10008526561
Cover Image
Planning and performance assessment of industrial trade shows
Gopalakrishna, Srinath; Williams, Jerome D. - 1990
Persistent link: https://www.econbiz.de/10004111318
Cover Image
Trade Show Guidelines for Smaller Firms - Avoiding the double jeopardy issue
Williams, Jerome D.; Gopalakrishna, Srinath; Cox, … - In: Industrial marketing management : the international … 22 (1993) 4, pp. 265-276
Persistent link: https://www.econbiz.de/10006358889
Cover Image
Do Trade Shows Pay Off? Srinath Gopalakrishna
Lilien, Gary L.; Williams, Jerome D.; Sequeira, Ian K. - In: Journal of marketing 59 (1995) 3, pp. 75-83
Persistent link: https://www.econbiz.de/10005995617