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International risk perceptions and mode of entry: a case study of Malaysian multinational firms
Ahmed, Zafar U.; Mohamad, Osman; Tan, Brian; Johnson, … - In: Journal of Business Research 55 (2002) 10, pp. 805-813
Persistent link: https://www.econbiz.de/10005473769
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International risk perceptions and mode of entry: a case study of Malaysian multinational firms
Ahmed, Zafar U.; Mohamad, Osman; Tan, Brian; Johnson, … - In: Journal of business research : JBR 55 (2002) 10, pp. 805-814
Persistent link: https://www.econbiz.de/10006722890
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Does country of origin matter for low-involvement products?
Ahmed, Zafar U.; Johnson, James P.; Yang, Xia; Fatt, … - In: International marketing review 21 (2004) 1, pp. 102
Persistent link: https://www.econbiz.de/10006248701
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Cross-cultural competence in international business: toward a definition and a model
Johnson, James P.; Lenartowicz, Tomasz; Apud, Salvador - In: Journal of international business studies : JIBS ; a … 37 (2006) 4, pp. 525-543
Persistent link: https://www.econbiz.de/10007276166