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Strata, Structure, and Strategy for Resource Allocation and New Product Development Portfolio Management
Chao, Raul O. - 2007
Innovation and new product development (NPD) are critical to firm success and are often cited as means to a sustained … competitive advantage. Unfortunately, the question of which innovation programs to pursue and how they should be funded is not …
Persistent link: https://www.econbiz.de/10009475989
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AMBIGUITY REDUCTION IN NEW PRODUCT DEVELOPMENT PROJECTS
BRUN, ERIC; SAETRE, ALF STEINAR - In: International Journal of Innovation Management (ijim) 12 (2008) 04, pp. 573-596
In this paper, we argue that ambiguity is an essential component of "fuzziness" in the Fuzzy Front End of New Product Development (NPD), and that a better understanding of how ambiguity emerges and is reduced, is called for. We explore the process by which ambiguity was reduced in four NPD...
Persistent link: https://www.econbiz.de/10004970199
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BENEFITS OF AMBIGUITY IN NEW PRODUCT DEVELOPMENT
BRUN, ERIC; SÆTRE, ALF STEINAR; GJELSVIK, MARTIN - In: International Journal of Innovation and Technology … 05 (2008) 03, pp. 303-319
In this paper we challenge the traditional notion of ambiguity as an undesirable element in New Product Development (NPD) and explore how companies sometimes sustain or even increase ambiguity during their NPD projects. Based on qualitative analysis of case data from four NPD projects in the...
Persistent link: https://www.econbiz.de/10005047366