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Strata, Structure, and Strategy for Resource Allocation and New Product Development Portfolio Management
Chao, Raul O. - 2007
Innovation and new product development (NPD) are critical to firm success and are often cited as means to a sustained … competitive advantage. Unfortunately, the question of which innovation programs to pursue and how they should be funded is not …
Persistent link: https://www.econbiz.de/10009475989
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Identifying new product development best practice
Barczak, Gloria; Kahn, Kenneth B. - In: Business Horizons 55 (2012) 3, pp. 293-305
New product development (NPD) practitioners are keen to benchmark NPD practices because identifying any practice that is able to more efficiently and/or effectively deliver a new product could represent the difference between success and failure. A common purpose is therefore to identify NPD...
Persistent link: https://www.econbiz.de/10010574724