Several authors have been investigating which factors influence academic performance in undergraduate business and accounting courses. However, most of these studies are not conclusive and some results are contradictory. This study aims to determine which demographic (age, sex, professional...

Previous research has investigated the determinants and consequences of customer loyalty, but in banking, a critical yet often neglected measure is the customer’s ‘share of wallet’ (SOW). Since some customers are more active in either investments or loans, the study, based on a survey of...