Similar Search Results

Establishing rigor in mail-survey procedures in international business research

Chidlow, Agnieszka; Ghauri, Pervez N.; Yeniyurt, Sengun; … - In: Journal of World Business 50 (2015) 1, pp. 26-35

How rigorous have our data-collection procedures been in international business research? We report the results of a comprehensive content analysis of scholarly work published in four leading international business journals over the past decade. The focus is data-collection procedures used by...

Persistent link: https://www.econbiz.de/10011117963

A Cross-National Assessment of Social Desirability Bias and Consumer Ethnocentrism

Hult, G.Tomas M.; Keillor, Bruce D.; Lafferty, Barbara A. - In: Journal of global marketing 12 (1999) 4, pp. 29-44

Persistent link: https://www.econbiz.de/10006987783

A five-country study of national identity: Implications for international marketing research and practice

Keillor, Bruce D.; Hult, G.Tomas M. - In: International marketing review 16 (1999) 1, pp. 65-82

Persistent link: https://www.econbiz.de/10006300158

Organizational Learning and Market Orientation in International Marketing Education

Hult, G.Tomas M.; Keillor, Bruce D. - In: Journal of teaching in international business 10 (1999) 3-4, pp. 81-98

Persistent link: https://www.econbiz.de/10007120342

A Study of the Service Encounter in Eight Countries

Keillor, Bruce D.; Hult, G.Tomas M.; Kandemir, Destan - In: Journal of international marketing 12 (2004) 1, pp. 9-35

Persistent link: https://www.econbiz.de/10007230674

NATID: The Development and Application of a National Identity Measure for Use in International Marketing

Keillor, Bruce D.; Hult, G.Tomas M.; Erffmeyer, Robert C.; … - In: Journal of international marketing 4 (1996) 2, pp. 57-74

Persistent link: https://www.econbiz.de/10007253039

ARTICLES - Valued Product Attributes in an Emerging Market: A Comparison Between French and Malaysian Consumers

Hult, G.Tomas M.; Keillor, Bruce D.; Hightower, Roscoe - In: Journal of world business : JWB 35 (2000) 2, pp. 206-220

Persistent link: https://www.econbiz.de/10005895822

Predictors of firm-level political behavior in the global business environment: an investigation of specific activities employed by US firms

Keillor, Bruce D.; Hult, G.Tomas M. - In: International business review : the official journal of … 13 (2004) 3, pp. 309-330

Persistent link: https://www.econbiz.de/10005928162

The service encounter in a multi-national context

Keillor, Bruce D.; Lewison, Dale; Hult, G.Tomas M.; … - In: The journal of services marketing 21 (2007) 6, pp. 451

Persistent link: https://www.econbiz.de/10007797740

Differences among exporting firms based on their degree on internationalization

Cavusgil, S. Tamer - In: Journal of business research : JBR 12 (1984) 2, pp. 195-208

Persistent link: https://www.econbiz.de/10001985226