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For most firms, new product development is the engine for growth and profitability. A firm's new product success depends on its ability to manage the product development process in a way that employs scarce resources to achieve the goal of the firm as well as the specific project's objectives....
Persistent link: https://www.econbiz.de/10009218682
Reduction of new product development cycle time and improvements in product performance have become strategic objectives for many technology-driven firms. These goals may conflict, however, and firms must explicitly consider the tradeoff between them. In this paper we introduce a multistage...
Persistent link: https://www.econbiz.de/10009208621